Privacy Policy

This Privacy Policy will explain how we – FOCUSWRX ApS, CVR. 38542265 uses the personal data that we collect from you when you use our websites and

1. What data do we collect?

Our Company collects the following data:

a. Personal Identification Information. First and last name, Email address, photo.

b. Credit card details. Credit card number, Credit card expiration date.

c. Cookies – more information about cookies under point 7 and 8.

d. Usage Data on how our Service is accessed and used. This usage data may include information such as your computer´s Internet Protocol Address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date that you visit, the time spent on those pages, unique device identifiers and other diagnostic data.

e. Activities and Health details when you connect your wearable device Account to our service. We may obtain data about your activities such as runs, walks, swims, hikes etc. and activity data such as steps, distance, pace, activity time, calories burned, heart rate, sleep, which enables you to analyse how your activities affect your energy usage, stress and recovery balance.

f. Calendar Data when you connect your calendar account to our Service, we may obtain data about your calendar appointments such as appointment title, attendee email addresses, organiser email address, location, time and duration. This enables you to analyse your work pattern and what took place when you engaged in an activity that affected your stress and energy level.

g. Activity Feedback when you rate meetings and events, we collect your notes, ratings, tags, and how you felt.

h. Notes about your situation when you receive coaching to help us provide relevant guidance and advice.

2. How do we collect your data?

You directly provide our Company with most of the data that we collect. We collect data and process data when you:

a. Register online on one of our websites or download our app.

b. Voluntarily complete a customer survey or provide feedback on any of our messages.

c. Use or view our websites via your browser cookies.

d. Purchase one of our products or services online.

Our Company may also receive your data indirectly from various Service Providers that we cooperate with to process your data more effectively and assist us in analysing how our Service is used. These Third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose it or use it for any other purpose. We use at this time the following Service providers:

a. Google Analytics which is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing Google Analytics opt-out browser add-on. For more information, visit Google Privacy & Terms website.

b. Azure Monitor Application Insights,, an Application Performance Management (APM) service that monitors our applications to help us diagnose issues and understand how users use the application.

3. How will we use your data?

Our Company uses the collected data for various purposes:

a. Provide and maintain our service and manage your account.

b. Gather analysis or valuable information so that we can improve our service.

c. Notify you about changes to our service.

d. Allow you to participate in interactive features of our service when you choose to do so.

e. Provide customer support.

f. Monitor the usage of our Service.

g. Detect, prevent and address technical issues.

h. Provide you with news, special offers, and general information about other goods, services, and events that we offer similar to those you have already purchased or enquired about unless you have opted not to receive such information.

4. How do we store your data?

Our Company has taken all step reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. The personal data is stored in Microsoft Azure and Google Cloud Platform datacentres in the European Union. We use physical, technical, and procedural safeguards that comply with applicable legal standards to secure your information from unauthorised access and use, alteration, and destruction.

Our Company will retain your personal data for as long as your account is considered to be active. Anonymous remaining data is kept for statistic valuations and research purposes. Furthermore, we will retain and use your personal data to the extent necessary to comply with our legal obligations.

Our Company will retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or improve our service’s functionality, or we are legally obligated to retain this data for a longer period.

No transfer of your personal data will occur to an organization or a country unless there are adequate controls in place to guarantee the security and GDPR-compliance of your personal data. If you are located outside Denmark and choose to provide information to us, please note that we transfer the data, including personal data, to Denmark, to process it there.

5. Marketing

Our Company would like to send you marketing material. You have the right at any time to stop our Company from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, please contact us at

6. What are your data protection rights?

Our Company have taken all steps necessary to assure that you are in control of your personal data.

Whenever made possible, you can update your personal data directly within your account settings section. If you are unable to change your Personal Data, please contact us to make the required changes.

Our Company would like to make sure that you are fully aware of all of your data protection rights. Every user is entitled to the following:

a. The right to access – You have the right to request our Company for copies of your personal data. We may charge you a small fee for this service.

b. The right to rectification – You have the right to request that our Company correct any information you believe is inaccurate. You also have the right to request our Company to complete information that you believe is incomplete.

c. The right to erasure – You have the right to request that our Company erase your personal data under certain conditions.

d. The right to restrict processing – You have the right to request that our Company restrict the processing of your personal data under certain conditions.

e. The right to object to processing -You have the right to object to our Company processing of your personal data under certain conditions.

f. The right to data portability – you have the right to request that our Company transfer the data that we have collected to another organisation or directly to you under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our e-mail:

7. What are cookies and tracking technologies?

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.

For further information, visit

Tracking technologies are used as beacons, tags and scripts to collect and track information and improve and analyse our service.

8. How do we use cookies and similar tracking technologies?

There are many different cookies; however, our websites use the following:

a. Functionality (preference) – Our company uses these cookies to recognize you on our websites and remember your previously selected preferences. These could include what location you are in. A mix of first-party cookies and third-party cookies are used.

b. Advertising – our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and IP address. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that we may show you advertising based on your browsing patterns on our website when you visit another website.

c. Session cookies that are used to operate our service.

d. Security Cookies for security purposes.

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

9. Privacy policies of other websites

Our Company website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

10. Payments

We may provide paid products and/or services within our service. In that case, we use third-party service providers for payment processing. We will not store or collect your payment card details. That information is provided directly to our third-party payments processor, whose use of your personal information is governed by their Privacy Policy. All payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, a joint effort of brands like Visa, Mastercard, American Express.

The payment processor that we work with is: Stripe, and their Privacy Policy can be viewed at

11. Miscellaneous

Children’s privacy. In accordance with children’s privacy, we do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or a guardian and you are aware that your children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verifying parental consent, we take steps to remove that information from our servers.

Merger. If our company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Disclosure for Law enforcement. Our company may be required to disclose your Personal Data if required to by law or in response to public authorities’ valid requests.

12. Changes to our privacy policy

Our Company keeps its privacy policy under regular review and places any updates on this web page.

This privacy policy was last updated on March 10th 2021.

13. How to contact us?

If you have any questions about our Company´s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us at:

CVR. 38542265
Fruebjergvej 3
2100 København Ø

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